The brief
HONOR set out to celebrate cultural heritage in the metaverse — connecting a real-world landmark to a new generation of audiences through immersive technology. The goal was a creative, shareable experience that bridged the physical and digital worlds.
The challenge
Translating a historic building into an engaging augmented reality experience meant balancing faithful representation with bold artistic interpretation — and delivering it in a format people could access and enjoy on their own devices, anywhere.
Our solution
ARLOOPA partnered with HONOR and celebrated artists Yunuen Esparza and Timo Helgert to creatively transform the famous Wasserschloss building in augmented reality. We brought the concept to life as an immersive, cross-reality metaverse experience that let audiences explore the reimagined landmark and share it with the world.
Technology
- Augmented reality with high-fidelity 3D content
- Real-time 3D and creative direction with partner artists
- Cross-device delivery for broad audience reach
The result
"Gateway to the Future" showcased how a global brand and a heritage landmark can meet in the metaverse — an immersive activation that demonstrates ARLOOPA's strength in AR, 3D and large-scale brand experiences.
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We build metaverse, AR and spatial experiences for brands and institutions worldwide.
